The song we have chosen to produce a music video relates to both male and female teenagers and young adults and this is the age group who mainly enjoys to spend nights out with R&B, Hip Hop and Dance music. The genre of music is suitable for channels of MTV, MTV BASE and KISS, these are the channels that our target audience will be switching through. Other than just music, we will be aiming at those who enjoys to shop and likes to dress mainly from high street outlets such as Topshop, RiverIsland, H&M and many more.
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