Analysis of a music viedeo

Representation

The representation perceived in this video is the most easy concept to realise, it is the representation of gender. This is due to the high sex appeal of the women in the video, not to mention the lyrics which refer to females of the world as a challenge to experiment on and conquer. The females are filmed in slow motion focusing on certain parts of the body and rarely if at all show the whole body in a shot. The ratio of females to males in the video suggests that females are objects to be shared and that more than one belongs to a male at a time.

Genre 

The genre of this video is most definitely rap with traces of hip hop and RnB. This is strongly shown through the high sex appeal of the females in the video, mainly their costumes and shot methods used on them. In the middle of it all is an expensive car, typical of the rap/RnB genre.


Narrative
The video doesn't follow a specific linear narrative, there are some traces of illustration but most obvious would be the amplification used as the video doesn't connect obviously to lyrics of the song but definitely the genre. Overall i would say the video follows and doesn't follow a narrative at certain bits in the video.


Media Language

The editing in the video has been kept simple, a mix of close ups and wide shots are mostly used with the often high or low angle shot. As mentioned before the slow motion effect is used to emphasize on the females body when shot. Effects such as the animated writing that appears on screen interested us and will look into it and maybe include something similar in our work.