Amplification, disjuncture and illustration.
Illustration
Illustration This is where the video tells the story of the lyric.
Eminem - Love the way you lie ft. Rihanna
Every time the lyric has something to do with conflict we see violent acts in the video. For example "I lay hands on her" the guy in the video pulls a punch at the girl.
Eminem and Rihanna. Megan Fox and Dominic Monaghan.
Amplification
Amplification
Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
The Pussycat Dolls - Buttons ft. Snoop Dog.
In this video the lyrics of Loosen up my buttons is being portrayed in the video through the repetition of certain actions the Pussycat Dolls depict. The video uses sex apeal to attract male audience. Andrew Goodwin claims how some music videos present women as objects of male desire. This video also uses female sexiness to attract men. This clearly reinforces Andrew Goodwin's point.
The Pussycat Dolls and Snoop Dog.
Disjuncture
Disjuncture
This is where there is little connection between the lyric and video or where the video contradicts the lyric. The Fray - Heartless.
Disjuncture is a radical technique used and applied by arty bands in order to emphasize their difference and originality. These types of videos don't really tend to make alot of sense and may be based around abstract imagery.
The Fray
No comments:
Post a Comment