1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Music Video
Our music video includes influences from other videos of the same genre. We were influenced by the original video for the 'American Boy' and 'No Substitute Love' both by Estelle and 'Not Afraid' by Eminem. The use of camera work in american boy gave us ideas as we were planning our shots, as the screen shots below show, we have some shots that are either set or shot similar for example we see Kanye West whispering to Estelle's ear, this show the relation between the two artist and reflects their flirtatious side and we were influenced by this to reflect the same message to the audience for our video. Estelle's video to no substitute highlights the style of women within the genre of r&b and from this video we were influenced by the shot of the shoes which is a very important symbol to indicate the female artist. The shot of Josh (male singer) while singing to the camera throughout his part in the song, is set very similar to the video of 'not afraid', as Eminem sings directly to the camera with body movements, usually uses his hands to illustrate his feelings and meaning of the song, this is used within our video to give the audience a clear view of the male singers mood, feeling and also his hand movements used to illustrate the meaning of his lyrics.
The screen shots are taken from videos that we were influenced by and linked with our music video.
Estelle - No Substitute Love http://www.youtube.com/watch?v=ZLb1Iwkt2R0&ob=av2el
Eminem - Not Afraid http://www.youtube.com/watch?v=j5-yKhDd64s
Digipak and advertisement
Throughout my planning process for my digipak and advertisement I had a chance to look at variety of different examples and all included basic information that should be included within a product, such as the artist and album name, production company, copyright and barcode. I was mainly influenced by Rihanna's digipak and advertisement for 'Rated R'. The layout and style of the cover and advert was suitable for its genre. The artist was shot clearly and was making direct eye contact with the viewers. The link between the two products (digipak and advertisement) included the same image which set a clear link and I believe it was successful overall.
2. How effective is the combination of your main product
(video) and ancillary texts (digipak and advertisement)?
I believe the combination of my main product and ancillary text makes clear visual links and fits well with our music video. The main reason for this is that our artist in the video is clearly viewed on the products that I have created so therefore the audience can create a visual link within all. The weak link between my products and the music video is the style as the video is created in a r&b style but the products highlights a different style, but this can be referred as artist is working within a different style but the album includes a song in r&b.
Shots of our main artist from the video shows clear link to the images I have used
3. How did you use media technologies in the construction and research, planning and evaluation stages?
Media technologies allowed us to construct our research planning and evaluation stages, we used different media technologies in producing different tasks such the main product (music video) and ancillary texts (digipak and advertisement) and the following information and videos will show what technologies I have used and how.
Equipment
Research Click onto the stills to enlarge
Blogger
Final Cut Pro
Final Cut Pro is a video editing program. The software allows users to log and capture video onto hard drive, where it can be edited, processed and output to wide variety of formats. Before using this program to create our video clip we had short tutorial on lip synch and used Final Cut Pro to do this. This has allowed us to indicate many features within this program to edit clips. Such as creating bass tracks and including markers to the beat to match the lip movements to the song and layering each clip that was shot in different angles and cut each clip using razor blade to create a pattern within all shots, (this was particularly used in our final video whilst josh is singing to the camera and the shots from two different locations are seen). Including transition tool at the beginning of our video has made it look very realistic as the transitions were added to the rhythm of the song. Overall Final Cut pro has allowed us to use may tools to bring together all our clips from the filming process and produce a final outcome. Along the side of an digital storyboard we also produced animatic storyboard and this is done by using Final Cut Pro.
imovie
Throughout my evaluation, I have produced some short videos. These are created using imovie which is a program that is used on imac's. This was a useful program to create short videos in short time and I believe it was very useful and made my work look very interesting with the use of text, transitions, music and voice over.
4. What have you learned from your audience feedback?
Audience feedback (First reaction after the preview in cinema)
The feedbacks we have show we had strengths and weaknesses to our video. I believe one of the main reasons that our video was successful because it was suitable for its genre as mis-en-scene was very appropriate and also performances of the two artists was very realistic as the connection between them were good. The comments about the light was very on spot as we had a problem with a screen that was effecting the exposure of our shots whilst filming in Piccadilly and I believe we should of included more close-up or mid shots of the female artist whilst performing as we mostly see the artists performing to the camera in a r&b music video.
Strengths
- Mise-en-scene and locations linked well with the lyrics
- Artists emphasised their roles
- Singing was in synch
- Match cuts worked well
- Editing overall was suitable for the genre
Improvements
- Lighting - this could be improved as some shots was really dark and change of light at the background was effecting the exposure
- Shots - more close up or mid shots could of been used
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