Research: Analysis of advertisements

An advertisement should include similar construction to the digipak for the audience to recognise it. As I have analysed the digipaks of artists within the genre of R&B, I have then analysed their advertisement and clearly saw that creating links between the digipak and an advert is very important for the production to work well together. Audiences are the main target for their product so therefore I believe there should be a theme within their product for audience to be familiar with.  


The Diary Of Alicia Keys

This advert contains a different image to their digipak but the colour scheme and the font type is held the same which certainly highlights the cover it belongs to. 

Rihanna R Rated

Rihanna's advert contain the same image of her digipak. The use of red within the advertisement has added colour to the advert and made useful information clear, as black and white could not be that appealing when too much of information is included. 

Usher Raymond V Raymond

This advert makes every useful information very clear with the selection of font, as it was the same with the digipak. The image is different but it was shot at the same place and the lighting creates a great effect as it was on the digipak so therefore as an audience we can see the similarities and know which artist the advert belongs to.