Planning: Mock-up of my Advertisement

Planning: Mock-up of my Digipak

Planning: Photos that will be used on Digipak and Advertisement

Planning: Overview of 'Do's and Don't' of design work

Planning: Digipak - fonts, colours, layout and design ideas

Font:
Lucida Sans

Colour Scheme:
Purple Black White

Layout:

Front Cover -  Mid shot image of artist in contrast of black and white positoned on white background. Text will be placed on the left side of the photograph of the artist in purple text of the artist and album name.

Research: Analysis of advertisements

An advertisement should include similar construction to the digipak for the audience to recognise it. As I have analysed the digipaks of artists within the genre of R&B, I have then analysed their advertisement and clearly saw that creating links between the digipak and an advert is very important for the production to work well together. Audiences are the main target for their product so therefore I believe there should be a theme within their product for audience to be familiar with.  


The Diary Of Alicia Keys

This advert contains a different image to their digipak but the colour scheme and the font type is held the same which certainly highlights the cover it belongs to. 

Rihanna R Rated

Rihanna's advert contain the same image of her digipak. The use of red within the advertisement has added colour to the advert and made useful information clear, as black and white could not be that appealing when too much of information is included. 

Usher Raymond V Raymond

This advert makes every useful information very clear with the selection of font, as it was the same with the digipak. The image is different but it was shot at the same place and the lighting creates a great effect as it was on the digipak so therefore as an audience we can see the similarities and know which artist the advert belongs to. 

Research: Analysis of digipaks

  of R&B artists usually focus their digipak covers on themselves. They are usually simple by the use of tone and effect. 

 The Diary Of Alicia Keys

Front

                                    

The CD includes different keys laid on a white background these could simply connote 'the keys of her diary' as the album name is 'the diary of alicia keys' or either to create a link to her second name. 

BACK

                           

The back cover includes whole image of the piano and excludes the artists. This certainly shows the importance of the piano to the artists and it plays a great role in her life.  

Rihanna R Rated

Front 

Eventhough Rihanna is an R&B artist the cover of her digipak for this album mainly focuses on genre of rock as the image is created by the dark theme including the pose in severe black and white head shot. The letter R is placed on the right corner representing the firts letter of her name and the name of her album and it seems like a symbol to the cover. 

CD

The CD cover shows the continuos theme of dark black and grey colours. The main focus on this cover is the R in the centre as it reinforces the symbol. 


Back

The back cover also shows the characteristics of the rock music by the style that is been used. The artist is positioned as if she is interrupted whilst walking into the darkness. The back of the cover also lists what songs are featured in the album with the other artists  in the use of the same font used for the title. 

Usher Raymond V Raymond

Front

The front cover for this digipak is structured with of dark colour scheme of black, which the lighting on the artists reflects him clearly. The size and the font type makes the artist and the song name clear for audience to see. 

CD

The CD cover is held very simple as I believe the front and back covers contain image. The font type allows us to see that the CD is suitable for its cover as the structure of the type is kept the same, such as the use of R is reversed for each side on covers and on CD. 


Back

The back cover gives a clear view of where Usher is as the front cover is a close up of him leaning forward. The colour scheme is held the same as well as the use of font. 

All the images that is used within the digipak are usually manipulated in some way (effect) and usually have close or mid shots focused mainly on artists. 

A digipak is created by appropriate use of:

• Images 
• Font 
• Layout 
• Background 
• Text 
• Language
• Barcode 
• Copyright 
• Titles 
• Artist name 

Alicia Keys is a pianist and we get this impression clearly from the front cover of her digipak. The piano suggests that it is part of her and it represents the other half of her as the way its been positioned. Her confidence is highlighted by her staring straight as she is looking at the audience. 

CD

Research: 3 Songs from 3 Different Albums.

 I have selected three of the best songs from the albums I have analysed.

Research: Analysis of 3 advertisements that relate to you genre.

Beyonce 

Dangerously In Love

Advertisement

 Rihanna 

Good Girl Gone Bad 

Advertisement

Timbaland

Shock Value II

Advertisement

Research: Analysis of 3 digipacks that relate to your genre.

Beyonce
Dangerously In Love

Dangerously in love is the debut solo album of American R&B singer Beyonce Knowels, released June 22, 2003 on Columbia Records. 
Front Cover  

Front cover of this cd cover includes a mid shot of Beyonce which helps the viewers to get a clear view of her as she is making direct eye contact with the viewers. The name of the artist and album name is printed clearly with suitable readable font. The use of selective colours of blue, white and silver creates a theme to the album.

 CD

The cd of the album includes the theme of the blue, white and silver colour. The structure and the use of fonts creates a link to its cover. 

Back Cover

The artist is placed at the back of the cover in same use of shot but positioned in different angle. Her revealing glamourous outfit appeals to men as a lot of her skin is showing. 

Rihanna

Good Girl Gone Bad

Good Girl Gone Bad is a third studio album by Bajan R&B singer Rihanna, released May 30, 2007, on DEF Jam Recordings.

  Front Cover

I personally really like this album cover. Rihanna looks very classy. The album cover is very simple yet very striking with the colours and fonts used. The artist and album name is clear to read.

CD

The cd includes the album name, artist name, copyright information, production and distribution companies and websites. The cd and album cover have relatable aspects. Overall you can immediately tell that this cd belongs to the good girl gone bad album.

Back Cover

The back cover of the album includes an image of the artist where she is looking straight into the camera therefore engaging with the viewer.

Timbaland 
Shock Value II 

Shock Value  is the third solo studio album, from American record producer Timbaland serving as the second volume of the platinum-selling Shock Value which topped charts worldwide and received 16 platinum certifications.
Front Cover

 

CD

Back Cover

Planning: Describe your initial ideas for the visual style and graphics of your digipak and advertisements.

Digipak

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets.

I have chosen to create a 6 panel digipak I want my digipack to be vibrant, eye-catching and interesting. I am not totally sure on which particular graphics I will be using, but I am thinking to have at least one image of myself as I am the artist (Estelle). I also definitely want an image of my group. I believe that the packaging for a CD is very important as it reflects on the artist and the songs.

Planning: Test shots for lighting & mise-en-scene.